Have you heard of Pink October and Movember? They are two initiatives that seek to improve the health of thousands of people by raising awareness and awareness about breast and prostate cancer. The first being more common among women and the second among men.
Given the high probability of suffering from these diseases, companies must also take a central place in this fight, promoting the health of employees through sports. Exercise not only helps us reduce the risk of illness, but also promotes well-being, competition and cooperation between teams and departments.
To promote sports practice, it is not enough to give talks on prevention for employees; it must be made easy and fun with sports challenges that promote participation and that are linked to clear and specific initiatives.
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Activy: How to Increase Engagement with Challenges
Employee health is one of the most important issues in 2024. Having healthy employees translates into more happiness and productivity. And one of the easiest ways to achieve this is with exercise because it allows gamification. This word with so many syllables and that we have heard so much lately is nothing more than the use of elements and mechanics typical of games in contexts that are not games, with the aim of motivating and increasing people’s participation, commitment and satisfaction. .
It is applied in various areas to transform everyday activities into more attractive and motivating experiences. Of course, planning actions for Movember or Pink October requires time that is often not available. Therefore, it is better to have a tool like Active that does it for you: that cares for, educates and promotes healthy habits in your workers.
Activy is a mobile application that motivates employees to stay physically active through engaging challenges, helping to build healthy habits and a better work environment. To do this, it uses gamification: users can create individual and collective challenges, whether from walking 30 minutes a day to creating tournaments between different teams. This generates several synergies.
The first is team cohesion. People talk and get to know each other better if they share interests, so having a common challenge will strengthen ties in a fun way, something crucial when a more demanding work situation arises. It will also help Create team spirit and commitment to work with larger events.
The second is focused on improving health and motivation: to exercise we need motivation and to increase it Activy uses a points system that is achieved by achieving sports challenges, so it is completely customizable. It also has more than 50 different sports and levels for both those who already have a daily routine and those who are just starting out.
Create awareness with sports and build company culture
Exercise is not only a tool for work prevention and well-being. For many employees, especially younger generations, it is important that their actions have a positive impact on society. That’s why you can use sport to make social contributions. And with Activy you can help the environment by converting your routines into tree plantings or donations.
In this case you can create a campaign for Movember in which you include educational initiatives about what it is, why its symbol is a mustache or how to increase its visibility. You can also initiate actions for Pink October that explain the use of the pink ribbon or plan competitions to support funding for research related to breast cancer.
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This of course affects corporate culture. By creating sports challenges and aligning them with other existing business goals and events, you imbue your employees with the company’s values, mission, and vision. Furthermore, sport itself promotes other values that are as important in the workplace as:
- Healthy competition: Participating in sports activities encourages healthy competition, where employees learn to improve each other in a positive way, driving a culture of excellence and continuous improvement.
- Leadership and decision making: Sports activities can reveal and strengthen leadership skills and the ability to make quick and effective decisions under pressure, valuable qualities in the business environment.
- Wellbeing and productivity: Physical exercise improves physical and mental well-being, leading to healthier employees, with less absenteeism and greater energy, contributing to a more dynamic and productive work environment.
- Communication and relationships: sport creates spaces for interaction outside the formal work environment, which strengthens interpersonal relationships, improves communication and reduces tensions between employees.
- Culture of resilience and improvement: As in sports, employees learn to face challenges, accept defeats and continue to strive, which builds a more resilient company culture.
Participate in Pink October and Movember
Now there are no excuses to participate in social initiatives and even less with Active. In fact, promoting Pink October or Movember actions through sport will help you create a healthy workforce, full of well-being and capable of facing the challenges that come their way.
Furthermore, these will be workers who are aware and responsible for their health and that of others, which not only reduces the number of sick leave, but at a social level you contribute to improving the lives of hundreds of people by supporting the collection of resources or creating events that make visible a mishap that can happen to all of us.
And at the company level you will promote corporate culture and appreciation between different teams, because if everyone shares values and objectives, everyone rows in the same direction.